Earning our stripes

Looking to maximise partner interactions with its Co-Marketing Builder TCMA (Through Channel Marketing Automation) tool, long-term Twogether customer Zebra Technologies, needed a fast, impactful answer.

Being a digital solutions, hardware, and software specialist with a global footprint operating across an enormous array of sectors and verticals, the company needed the resulting solution to incorporate similar strength, breadth, and depth. We soon delivered.

167x more asset downloads Y-o-Y

5.6x more campaigns completed Y-o-Y

1.4x unique partner logins Y-o-Y

Optimising the Zebra ecosystem

From retail to etail, healthcare to hospitality, and the public sector to the manufacturing sector, Zebra Technologies' global operational footprint is as broad and deep as its portfolio of digital, hardware, and software solutions.

Providing a range of key marketing resources to partners across these marketplaces and others, the company’s Co-Marketing Builder tool (delivered via Twogether’s partnermarketing.com TCMA SaaS product Campaign Builder) is similarly comprehensive.

There was a problem however – there'd been a drop-off in partner engagement, with users interacting with the self-service platform less, and downloading fewer solution spec sheets, cobranded materials, and other assets.

Accordingly, something of an overhaul was needed in order to:

Increase partner engagement and involvement
Make the platform's UX better, faster, and easier
Boost interaction and download numbers
Disseminate content more quickly and efficiently
Build closer partner rapport

Straight from the horse’s mouth

With dozens of Zebra partners immediately feeding back that the platform had already become much easier to navigate and use, there were quickly marked upticks in engagement, usage, and asset downloads alike.

Indeed, providing a useful quantitative and qualitative measure of just how much more popular, engaging, and useful the updated platform had become, the total number of asset downloads rose from just 12 between October 2020 and March 2021 (pre-roll out), to a massive 2,006 during the same period the following year – a 167 x improvement.